Mike & Ashley Use Spotter Studio to Enhance Budget Travel Content

Objective

Mike & Ashley is a travel channel that focuses on budget travel, showcasing unique experiences beyond the typical tourist spots. Their content aims to provide an authentic glimpse into local cultures, sharing travel tips and hacks to help viewers get the most out of their trips. As a team of two managing everything from logistics to video production, Mike & Ashley struggled to craft compelling content that resonated with their audience while maintaining the authenticity of their message. The challenge was balancing click-worthy titles and thumbnails with their desire to avoid clickbait. Their video packaging, especially around titles and thumbnails, was a significant pain point.

Mike & Ashley started using Spotter Studio almost a year ago to enhance their content creation workflow. Initially, they used it to generate thumbnails and titles to fine-tune their video packaging. Over time, Spotter’s Idea Canvas platform has become a key tool in their content creation process. They now use it to flesh out ideas, validate concepts, and align their content with trends in their niche.

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Solution

• Improved Title & Thumbnail Creation: Brainstorm and Title Explorer helped Mike & Ashley create more engaging, visually appealing thumbnails and more targeted video titles, ultimately boosting their click-through rates. ‍
• Content Idea Validation: Spotter Studios Outlier feature has been a game-changer. Mike & Ashley now use the tool to compare their content ideas against top-performing videos within their niche. This helps them identify what’s working and ensures their concepts align with audience interests.‍
• Streamlined Workflow: Idea Canvas has revolutionized their approach to content planning. With its visual layout, Mike & Ashley can easily organize ideas, notes, and insights, which helps streamline the video production process. This tool has become essential for organizing their video strategy and moving projects forward.
  
  

Results

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Since incorporating Spotter Studio into their content creation process, Mike & Ashley have seen noticeable improvements in their video engagement metrics. Their click-through rate regularly hovers between 6-7%, even with thumbnails they consider to be “weak.” The feedback they receive from their community has been overwhelmingly positive, with viewers appreciating the informative and authentic nature of their travel guides.

The couple continues to refine their use of Spotter Studio, with plans to further integrate it into their content strategy as they grow their channel.