BIG Ideas with JADOKAR
For David and Soso, the brothers behind JADOKAR, YouTube wasn’t the plan. It was a last-ditch creative experiment. But when traditional paths in film and art stalled, YouTube gave them something they never had: full creative control. What followed was a slow grind, a sudden breakout, and a bold shift toward making the kind of art that actually excites them.
We got to catch up with JADOKAR as they shared their reflection on their creative journey, breakthrough ideas, and the creative mindset that helped them turn late-night ideas into videos for their thriving YouTube channel.
Q: Let’s start at the beginning. Why did you first start creating YouTube videos? What inspired you to hit publish for the first time?
A: My brother and I have both worked professionally in creative fields. I’m a filmmaker and he’s an artist. But as time went on, it became painfully clear that the traditional paths to success in our fields were incredibly narrow, especially as we got older. We were constantly hitting roadblocks and nothing was changing. So we started trying to make our own projects. The YouTube channel was one of those personal experiments. It wasn’t supposed to be the one. Just another attempt to express our creativity. It turned out to be the most successful thing we’d ever done together. It gave us a platform to finally bring our ideas to life and connect with an audience on our own terms.
Q: What’s the journey been like since then? Tell us how your channel has evolved along the way to where you are today.
A:The first eight months were painfully slow. We were publishing both Shorts and long-form videos, but nothing was taking off. We’d get maybe 300 to 1,000 views on a Short, and our long videos weren’t doing much better. It was discouraging. But then, all of a sudden in December, something shifted. YouTube pushed a few of our Shorts, and the channel exploded with views and subscribers. It wasn’t like people were coming over from TikTok or Instagram either. They already knew about us and hadn’t converted. This was YouTube doing its thing. That’s when we realized we had something real and shifted gears. We began focusing more on how to create longer, creatively rich, viral videos within the niche of art. That’s been the evolution: from trying everything to finally learning how to craft videos that connect.
Q: If YouTube were to become everything you hope it could be, what would that look like for you?
A: Success for us goes far beyond just numbers or fame. We’re artists with big ideas. Massive projects we dream of making but simply don’t have the resources for right now. In the ideal world, YouTube would be the vehicle to fund those big ideas. But it’s more than that. We also want to create a space where other artists, especially those from underrepresented or struggling backgrounds, can thrive. We grew up in Georgia, where being an artist often means giving up your dreams before you even start. If we can reach a place where we’re not just creating our art, but also supporting others like us in doing the same, that would be the most fulfilling outcome possible.
Q: Fill in the blank: “The best ideas come when I’m______”
A: …extremely exhausted between 2 and 4am. That’s when all the judgment disappears. All the anxiety shuts off, and suddenly, these goofy, weird, or even downright stupid ideas start bubbling up and we love them. It’s in that exhausted, no-filter state that some of our most successful videos have been born.
Q: (Optional) How is Spotter Studio supporting that journey? Has anything inside Studio helped you improve your videos or move closer to your goals?
A: Spotter Studio has influenced our channel in three big ways. First, it was Title Exploder that made me really think about the power of titles for the first time. That tool alone changed how I approached every video. Then, when I got access to the full Studio platform, I was struck by how much thought and care went into every section of the video creation process. Seeing that structure helped me raise my own standards and realize how much more intentional I could be. And finally, there was this amazing Spotter Studio masterclass led by Jon Youshaei that genuinely changed the way I think about video creation. Despite years of listening to podcasts and studying YouTube, hearing him break down his process in a small, focused group was eye-opening. That single session probably saved me months of trial and error.
JADOKAR's BIG Ideas:
Q: What book, resource or creator expert have you recommended most to other creators, and why?
A: I’ve listened to tons of podcasts from creators and technical experts who specialize in thumbnails, titles, and storytelling. That helped in the beginning. But what helped me most long-term was studying creators I deeply admire. Once you understand the fundamentals, it’s incredibly powerful to analyze someone you respect. Asking questions like how they structure their intros, how their pacing works, how their tone changes. Do they repeat a format or switch things up every time? You can learn so much just by watching them through a more intentional lens. But even that isn’t enough. The biggest growth comes when you actually make videos yourself. Every single project teaches us something we couldn’t have learned any other way. So: absorb the knowledge, study your heroes, but then hit record and see what you discover firsthand.
Q: What $100-or-less creator tool or purchase has made a surprising impact on your channel or workflow this year?
A: Lighting. Specifically, a very basic, soft light that you can grab cheaply online. Despite having film industry gear, I never had one of those simple plug-and-play lights, and it ended up saving us. When you’re making YouTube videos, especially at scale, you need to work fast. You don’t want to wait for the right natural lighting. You need to just flip on a light, point the camera at yourself, and go. That soft light gave us the freedom to record without overthinking, which helped reduce anxiety and speed up production. It’s one of those small investments that pays off every single shoot.
Q: What’s a “brutal” 10/10 video flop that ended up teaching you something critical during your creative career?
A: There are two that stand out. One was when we tried to launch a podcast. Everyone around us, from other creators to a Patreon manager, kept telling us we should do it. Podcasts are easy to monetize, they said. But we didn’t love it. We felt pressured, and the result wasn’t authentic. We were too early in our journey and didn’t feel passionate about that format. So we stopped. The second flop was a technical experiment. I wanted to see if cinematic quality alone could carry a video, so I poured a month into the perfect setup: lighting, color grading, sound. It was beautiful. And it bombed. The takeaway? Story matters more than visuals. Even with the best camera and lighting, if the idea and energy aren’t there, the audience won’t connect.
Q: If you could have a gigantic billboard anywhere with anything on it, getting a message out to millions of Creators: what would it say and why?
A: “But why stop here?” It started as a joke in one of our early videos. My brother added it to a drawing for no particular reason. But viewers loved it. Now it’s our catchphrase. When we don’t say it, people call it out in the comments. And it’s become more than just a phrase. It’s now a mindset. As creators, we’re constantly tempted to stop: stop trying, stop pushing, stop growing. But if you really want this, you can’t stop. You have to keep going, keep exploring, keep building.
Q: What’s been the most worthwhile investment of time, money, or energy you've made to level up as a creator?
A:We invested in a better iPhone after our old one couldn’t handle filming anymore. It was overheating, out of storage. It felt excessive at the time, but that one device helped us gain millions of followers across platforms. It was worth every cent. But the most important investment wasn’t money. It was time. After months of barely making money, we quit our side jobs and went all-in on the channel. That decision, when it still felt like a huge risk, was what truly changed everything.
Q: What’s a unique aspect in your creative process that works for you? Even if no one else gets it?
A: We isolated ourselves for two months in our family’s rural village in Georgia. No heat except for a wood-burning stove. Barely any electricity. Internet from our phones. Just us, the cold, and our ideas. It sounds brutal, but it was one of the most creatively fruitful periods we’ve ever had. That isolation helped us block out the noise and fully concentrate on what we wanted to create. It’s become part of our process: disconnect to reconnect.
Q: What idea, habit, or shift in mindset had the biggest impact on your growth on YouTube?
A: We stopped chasing the algorithm. Instead of making more drawing tutorials (something we knew would work) we decided to try our most outrageous, weird, fun ideas. Things that didn’t make sense to anyone else but lit us up. Every time we did, the response was overwhelmingly positive. People could feel the authenticity. And when viewers can tell you genuinely love what you’re doing, they respond in a deeper way. That shift in mindset towards creative honesty unlocked everything.
Q: What’s the BEST advice you'd give to a smart, serious creator just starting to post consistently? What’s the WORST advice they should ignore?
A: Best advice? Don’t focus on video quality in the beginning. Focus on experimenting with ideas you love. It helps you produce more content and learn what resonates. That’s how you discover your style and connect with an audience.
Worst advice? Any one-size-fits-all rule about timing, video length, or upload schedules. If you hear the same advice over and over in Reels or TikToks, it’s probably not helpful. Every creator is different. Find your process.
Q: What’s one idea you’re still wrestling with? Something you’d love to unpack more with the help of Spotter Studio Community?
A: Scriptwriting. It’s still a mystery to me. Even with all the tools out there, it’s hard to find real, technical insight on how creators build and structure scripts. I wish there were more ways to learn directly from creators: talk to them, ask questions, see their process. That one masterclass we had through Spotter Studio helped immensely. Just a few tips from Jon saved me so much time. If I could learn more directly from others, I think I’d grow faster.
Q: What idea are you most excited to create next?
A: We want to collaborate with PewDiePie. He recently started drawing and sharing that journey. Our idea is to send him a custom art frame designed with our signature 3D style with the center left empty. The idea is that he cuts out his first successful drawing and places it in the middle to complete the piece. It’s both a gift and a statement: content creators are real artists, and they deserve to be seen that way.
Q: If you had a million dollars to make your dream video, what would it be?
A: We’d travel the world to find five to ten brilliant but overlooked artists. People stuck in social or financial situations that keep them from creating. We’d give each of them the resources to bring their dream project to life. We know people like this personally. People with genius ideas but no way to execute them. The journey of finding them, documenting their process, and showing their final creations would be the heart of the video. And the point? To prove that the only thing separating some of the world’s most amazing art from the world is funding.
JADOKAR’s ideas are proof that success doesn’t come from chasing trends. It comes from chasing what lights you up. From rural Georgia to a growing global audience, their journey is built on bold ideas, relentless experimentation, and the belief that there’s always more to explore.
Here is the link to their YouTube channel if you’d like to follow them on their journey : )
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