BIG Ideas with Hixra ASMR’s

Spotter Studio Member Hixra ASMR creates her videos with care. They are slow, soothing, and personal, made to help people feel calm, comforted, and connected. She started during a time of uncertainty, unsure of her path but driven by a genuine love for ASMR. Over time, that passion has evolved into a thoughtful creative practice grounded in research, experimentation, and a deep respect for the viewer. In this piece, Hixra opens up about her biggest lessons, creative challenges, and the mindset that keeps her moving forward on her creative journey.

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Q: Can you share more about you and your channel? What type of videos do you create?

A: Hi, I’m Hixra ASMR! The channel name is a play on my last name since “Hira ASMR” was taken, so I threw in an X, and honestly, I think it looks cute. I make ASMR videos that are slow-paced, cozy, and centered around personal attention. That intimate, calming feeling is really important to me, and I try to bring that energy into every video.

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Q: Let’s start at the beginning: why did you first start creating YouTube videos? What inspired you to hit publish for the first time?

A: I started around four years ago after graduating from university and feeling totally lost. I had no clue what I wanted to do with my life. I remember watching Gary Vee, and he said to write down things you love, things you could talk about for hours. ASMR was on my list. I made a few channels testing different niches, and ASMR was the one I connected with the most. Knowing how it feels to be soothed by ASMR made me excited to help others feel that way too.

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Q: What’s the journey been like since then? How has your life changed over the course of your YouTube journey?

A: When I first started posting four years ago, I honestly thought it would be so much easier. I had no idea how YouTube worked. I didn’t know titles and thumbnails and the first 30 seconds even mattered. I was just posting and hoping for the best… and then I was like, “Oh shoot… this isn’t working.”

So I switched things up and started live streaming ASMR on TikTok for about two to three years. I went live every single day. But over time, I burnt out. 

Eventually, I came back to YouTube because I genuinely love ASMR. But I realized it was still really hardI didn’t know what would work on YouTube the way I had figured it out on TikTok. That’s when I started researching. I watched videos from creators like Paddy Galloway, Colin and Samir, MrBeast, Aprilynne. I think that’s even how I found Spotter Studio, through them.

I’ve been using Studio to learn and grow: features like Outliers, Brainstorm, the Idea Bank. And honestly, I’m still learning every day. But now I’m doing it with way more intention, and I actually feel myself improving.

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Q: If you achieved everything you’ve ever wanted with your channel, what would that look like?

A: I’d love to hit a million subscribers one day. Not gonna lie, that gold plaque would be amazing. But beyond that, my dream is to fully support myself through YouTube. Honestly, even if I won the lottery tomorrow, I’d still keep making videos. I love creating so much. It feels like I’ve finally found the thing I was meant to do.

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Q: Help us fill in the blank: “The best ideas come when I’m______”

A: In my flow state. Usually that happens when I randomly open Spotter Studio and browse Outliers especially after seeing a video that inspires me. I love spotting a high-performing idea, even in another niche, and then thinking: “How can I bring this to ASMR?” That’s when I get really excited.

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Q: How has Spotter Studio helped your channel? What do you love most about it?

A:It’s helped me in so many ways. There’s just so many differences… things I don’t even know what word to use. Features, I guess, that have really helped my channel. Like the Idea Bank, Brainstorm, the ability to come up with titles… all of it. I used to sketch ideas in a notebook, and when I’d look back, I’d be like, “What even is this?” Now I can actually visualize what the video could look like before I even film it which is huge because packaging matters so much.

One of my favorite features is being able to tweak facial expressions in thumbnails. Last night I was playing around with it and just felt so grateful. Expressions matter a lot, especially in ASMR. Like does a smile work better here? Or should it be more neutral? Just being able to test that and see how it pairs with the title is so helpful.

And Outliers? Outliers are literally my best friend now. I didn’t realize how important they were until I started studying them more closely. Paddy Galloway tweeted that if someone looked at Outliers two hours a day for two years, they’d get really good at YouTube and it’s so true. You can’t just throw a random idea out there and hope for the best. Outliers show you what people actually want. I also really love the newer update where you can preview your title and thumbnail next to other videos on the homepage. That’s super helpful for knowing how your video will look in context. Honestly, Spotter Studio has made such a difference for me.

BIG Ideas:

1) Q: What book, resource or creator expert have you recommended most to other creators, and why?

A: Paddy Galloway. His podcast interviews, his tweets… he’s so clear and actionable. Also, Jay Clouse did this interview with a title expert that changed how I think about titles. And of course, Spotter Studio. I always tell creators to start with Outliers. It’s the fastest way to learn what works.

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2) Q: What $100-or-less creator tool or purchase has made a surprising impact on your channel? 

A: Spotter Studio (especially with the promo). And a good mic. I use the Blue Yeti. Audio matters more than you think, especially for ASMR. You don’t need to spend hundreds. $50 on a mic, $50 on Spotter Studio and you’re set.

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3) Q: What’s a video flop that taught you an important lesson on your creator journey? 

A: Oh, I’ve had so many videos flop. And honestly, I’m glad they did because otherwise, I would’ve thought I was doing something right when I wasn’t. It’s the flops that really teach you. They make you go, “Okay… what went wrong here?”

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Usually it’s the videos where I just came up with the idea on the spot. I didn’t think about how the thumbnail would look, didn’t plan the title. I just filmed it, edited it, and figured I’d throw it up and deal with the packaging later. And of course those are the ones that flop.

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So now I’ve learned: you have to think about the title and thumbnail first, and then film the video. It has to start there.

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4) Q: If you could have a gigantic billboard anywhere with anything on it metaphorically speaking, getting a message out to millions of Creators  what would it say and why? 

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A: Title. Thumbnail. Idea. MATTER MORE THAN YOU THINK.

I used to make videos and then think about the title and thumbnail five minutes before posting. I’d just take a random screenshot and slap on a title and go, “Yeah, that’ll do.” And then I’d wonder why it didn’t perform.

The moment I flipped it, thinking about the idea, the title, and the thumbnail first, especially using Spotter Studio and Outliers, that's when things started to grow. So yeah, I’d put that on a billboard. It really does matter more than you think.

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5) Q: What’s a unique aspect in your creative process that works for you even if no one else gets it? 

A: I think it’s how obsessed I am with ideation. Like, my sister will walk by and be like, “What are you doing?” And I’m like, “Ideating.” And she’s like, “Why are you always ideating?” And I’m just like, “Because it’s the most important part!”

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She gets it… kind of. But not everyone realizes how crucial ideation is. For me, it’s everything. That’s where it all starts.

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6) Q: What idea, habit, or mindset shift that had the biggest impact on your channel growth? 

A: Honestly? Realizing that I know less than I think I do.

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I used to be like, “Why isn’t my video doing well? I did the same thing that this other creator did. Why did theirs go viral and not mine?” And I’d just assume, “Oh, they got lucky.” But the truth is, it’s not just luck.

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Once I accepted that I don’t know everything, and that there’s so much to learn, that's when everything changed. I started watching creators who actually know their stuff, using tools like Spotter Studio, studying what works. That mindset shift being open to learning instead of assuming I’ve got it all figured out that’s what’s made the biggest difference. And honestly, I still know less than I think I do. I’m always learning, and that’s what I love most about doing YouTube.

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7) Q: What’s the BEST advice you'd give to a smart, serious creator just starting to post consistently? What’s the WORST advice? 

A: Best advice? Study Outliers. Be obsessed with them. Seriously look at what’s worked before, figure out why, and let that guide your ideas. Post consistently, even if your videos aren’t doing well yet. Use tools like Spotter Studio to help you come up with titles and thumbnails ahead of time the thumbnail generator, the Idea Bank, all of it. And just keep learning. That’s the biggest thing.

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Worst advice? Don’t post. Keep thinking and overthinking everything before you start. Honestly, I’m guilty of this too. I’ve been wanting to start another channel but haven’t because I’m scared. So yeah, that whole “don’t post until it’s perfect” mindset? It’s the worst. Also, come up with your title and thumbnail five minutes before you upload. Don’t do it. And definitely don’t assume you already know everything that you’re the smartest person in the room and don’t need to learn from others. That’s a trap.

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8) Q: What's the biggest challenge you’re facing in your creative journey right now? How can the Spotter Studio Community help support? 

A: Right now, it’s two things.

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First, figuring out the first 30 seconds of an ASMR video. I know how important it is to hook the viewer, but ASMR is so much slower-paced. It’s not like I can jump in with, “Hey guys, here’s what this is about let’s go!” So I’m trying to find that balance of keeping it calming while still pulling people in quickly.

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Second, I have too many ideas now. I used to not have any and now it’s the opposite. I don’t know which one to do next or which one will connect the most with my audience. So I guess my question to the Spotter Studio Community would be: how do you validate which idea to make next? Because I’m stuck there right now.

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9) Q: What idea are you most excited to create next? 

A: There’s this idea I’m really excited about where I compare unintentional ASMR to intentional ASMR. Like, in real life, when your teacher’s writing on a chalkboard or you’re getting a head massage those moments that aren’t meant to be ASMR but still totally are. Versus ASMR that’s planned and filmed on purpose.

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I want to make a video that kind of plays with that where viewers get to experience both and decide which one they like more. It’s kind of like a fun little game, and I think it’ll be really cool.

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10) Q: If you had a million dollars to make your dream video, what would it be? 

A: ASMR… in space. Like, actually filming in zero gravity.

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Imagine the triggers floating around, gently bumping into each other, everything slow, calm, and weightless. It would be such a peaceful, surreal experience. I feel like it could be the most relaxing ASMR video ever made.

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Final Note

Hixra ASMR’s journey is a powerful reminder that success on YouTube often comes from patience, curiosity, and being willing to learn. She’s not afraid to reflect, pivot, or ask tough questions about what’s working and why. Whether she’s testing a new idea, fine-tuning a thumbnail, or searching for just the right title, she approaches it all with heart. Her story adds so much to the Spotter Studio community, and we can’t wait to see what she brings to life next.

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Here is the link to her channel if you’d like to support and follow her journey : )

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